Currently accepting new opportunities. Email Me
Hi, I'm Jay.
I'm A Designer.
Basically, you name it—I’ve done it.
about.
I'm a digital designer with 13 years of experience, the last 4 of which have been dedicated to mastering my UI/UX skill set. My primary focus has been on designing responsive websites and engaging mobile apps within the ecommerce sector, Working for prominent brands like Reader’s Digest, Ann Summers, and QUIZ Clothing.
I thrive on the creative challenge of translating complex ideas into visually compelling and user-centric designs that prioritise usability and accessibility. My instinctive eye for aesthetics is complemented by a meticulous, data-driven approach—I actively utilise user research, usability testing, and analytics to iteratively refine my designs. This ensures every project delivers not only visually appealing interfaces but also seamless user journeys and intuitive interactions that genuinely enhance user satisfaction and meet business objectives.
Let’s bring your vision to life
Drop me a message
portfolio.
WORK IN PROGRESS - Due to unforeseen circumstances with my employment, my portfolio is currently being updated. In the meantime please select one of the projects below to see a working prototype or contact me for information on my portfolio
Product Listing Page - Analysis & Redesign
This project aimed to enhance the product listing page (PLP) with updated visuals, improvements to existing user journeies and the creation of new flows to streamline the shopping experience.
QVIP Development & Rebrand
This project focused on refreshing the branding for the delivery pass. Through refined visuals and elevated design elements, the update aimed to create a more exclusive feel, reinforcing QVIP as an essential and high-value offering for customers.
Navigation Optimisation
This project explored how a small change in navigation structure could improve shopability and enhance the user experience. By testing an alphabetical layout for select categories, the goal was to make products easier to find, helping browsing customers discover more and potentially increasing conversion rates.
Internal Email Process Update
This project streamlined the automated email process, making updates faster and more efficient for the internal design and marketing team. By simplifying workflows, the new system allows for quicker content changes, significantly reducing time and effort compared to the previous process.